What CASA is built on?

What CASA is built on? CASA is built on a solid foundation! Just as you build quality crafted homes constructed on solid footings and foundation (literally), we create sales and marketing solutions based on a firm foundation of home building industry know-how. With decades of experience, we are skilled craftsmen at capturing and driving qualified leads to your new build homes, golf club community or re-launch development and then converting those prospects to ready, willing and able buyers… increasing your closing ratios and bottom line. Our motto is… Plan the Work and Work the Plan! We are highly proficient at developing strategic plans for the marketing and sales work you need done and then efficiently working those plans. It’s a results-driven methodology that allows us to provide concise planning and execution uniquely designed for home builders and developers.

  • Research and analysis of current sales program

    Assessment of current sales program structure and productivity

    Formulate recommendations based on sales program assessment

    Prepare and implement revised strategic sales plan as necessary and as per client objectives

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

MARKETING THE CASA WAY…

Create or redevelop the branding and positioning of the project through research, analysis and select assessments

Based upon branding and positioning, develop project identity package and comprehensive creative campaign

Identify Unique Selling Proposition (USP) of project through detailed market analysis

Based on USP, formulate strategic marketing plan and supporting elements

Develop and produce elements of marketing campaign per objectives

Implement marketing plan, related budgets, project timelines and strategic campaign goals as mutually established with client

Monitor and adjust marketing efforts relative to traffic analysis and sales productivity

Create and implement effective prospect and customer communication plans

Represent client, as directed, with various external constituencies

Plan/coordinate/produce innovative and effective niche marketing programs/events

SALES OPERATIONS

Provide for preparation, set-up, organization and office operations functioning for onsite and satellite sales offices

Assist in development and administration of prospect and customer database including prospect rating and follow-up system, sales agent tickle system, specialized query capabilities for marketing program implementation, inventory management, sales management, customer communication and follow-up

Provide oversight of prospect and customer information management system for effective sales data analysis, reporting and sales operations functioning

Develop and implement defined sales administration program in order to maximize sales efforts - including sales agent and assistant staffing needs, sales team scheduling, sales promotions, sales agent minimum performance standard, staff assessments, traffic monitoring and evaluation, sales process functioning, proper sales positioning and special projects as mutually agreed upon with client

Assist in the selection and procurement of sales office operations related vendors and contractors as directed by client